1. Capture Traffic
Paid Search Marketing/PPC
I27 Digital Marketing allows us to promote your brand online, by placing adverts specifically targeted to your target market ensuring a high ROI. We are able to advertise on:
- Google and other search engines.
- As well as over 20M websites around the world
Search Engine Optimization (SEO)
SEO is a process of improving the position of your website on the results of search engines. The higher your site appears on search results the more visibility it will get. Kenyans are frequently using the internet to search for information and products and I27 are able to:
- Improve search positions to get a website to the top 3 results of Google
- Submit your website to Google or other search engines
- Optimize websites to be more search friendly
- Reduce website load times
Content Marketing
Content marketing is the ability to use good content to create a strong following of a brand. This is done through detailed content on websites as well as creation of a blog which is popularized.
Social Media
Social Media is very upcoming in Kenya, with Facebook having a very high penetration rate of Kenyan users. Twitter is also being widely used by Kenyans and there is no better way to target these users. I27 are able to:
- Create and manage social profiles on Twitter, Facebook, Linkedin, YouTube
- Target specific types of clientele
- Maintain brand reputation
- Deal with queries relating to a company
- Reporting of effectiveness
Email Marking
Email marketing is the task of generating an email database of users who are interested in your services, we then craft a method to ensure to rate of emails opened remains high and users do not start regarding emails sent from your organization as spam.
2. Analyze Traffic
Analytics
It is important to know what content is being viewed by visitors who come to your website. I27 are able to generate an informative picture of the traffic coming to your website. We are able to generate reports that show:
- Where the traffic is coming from
- What countries it is coming from
- What content is being viewed or not being viewed
- Visualizing the flow of visitors on your website
- ROI on advertisement
3. Convert Traffic
Website Optimization
I27 are able to help you better your design pages to ensure the maximum return possible from your campaigns on getting more traffic and analyzing this traffic. We are able to:
- Design landing pages to minimize bounce rates and increase conversions
- Experiment on current pages to ensure the best set ups are used
- Experiment on adverts to get the best winning combination
- Improve usability and flow of websites
- Set up and integration of CRM systems to ensure leads are dealt with optimally
